Podcast Interviews
Podcast Interviews
An invited audience and VIP guests build the future of women’s football, live on stage at DAZN's London headquarters.
What if...we create: The IPL of Women's Club Football.
Joining us for this look at creative work around the 2023 FIFA Women's World Cup are Jane Purdon, former Premier League, Sunderland FC and author of The Homecoming: The Lionesses and Beyond, Sarah Batters, of P&G and more recently Southampton FC and Charlotte Thomson, head of women's football at Copa90.
Who, or what, is a Southampton (Saints) fan?
Do the normal marketing tropes of funnels and customer acquisition strategies apply to the tribal nature of sports fandom? And is a Saints fan also a Saints Women's team fan?